Livsstil

Livsstil is a luxury fitness and lifestyle brand startup. We started by guiding the company through a naming process and establishing their ideal user-base. Their goal was to identify the constant relationship between people, nature’s elements, and the natural desire to be healthy in an ever-changing world. Our goal was to create a lifestyle supplement brand that changes the way people thought about supplements. The project was centered around Swedish design, and culture but also embodied the spirit perseverance.

A complete visual identity was designed including: logo/wordmark, color palette, and a complete typography system. Centered on the Swedish mantra of “minimalism” and clean design we were able to create an extremely compelling brand that will stand the test of time.