Snapchat Geofilters

The Book Redefined

In October of 2016 I was approached by a client from the Paley Center for Media in New York City to design a set of Geofilters for Snapchat. I was provided a document with all the constraints around what the business guidelines were, and was asked to work from there. Having little knowledge on what Snaphchat was and how Geofilters were used, I chose to use participant observation as my design method. I felt this method would be best to help me better understand the users and Snapchat as a whole. While working the client closely and participating in the community, I got a better understanding of how Geofilters work and there importance especially for events.

Upon completing my first round of designs, I realized I had not left enough padding on the Geofilters and some of them were leaking outside of the screen constraints. I also got feedback that some of the filters felt “over designed”.  I worked quickly to iterate on my iPhone and Android templates, which made my second round of designs much more succinct with the clients vision.I felt throughout the study it was important to gain as much information I could about the most popular Geofilters currently on the market, and how often they are used. However for this use case, these filter were to be used in a structured context for events mostly but not exclusively.


  • Graphic Design, Participant Observation